To enable you to competitively market your home, Moeller Realty has reduced its listing commission to a moderate flat fee, while not reducing the effectiveness of the marketing process. We know that the first step in the successful marketing of your home is determining the right listing price. As a SELLERS AGENT, we will provide a thorough market analysis of your home so that you will be confident of its true market value. We will also advise you how to prepare your property to be as attractive as possible to the greatest number of prospective buyers.

We will develop a marketing plan unique to your property that will include color brochures, MLS exposure, open houses, internet marketing, a home warranty, and REALTOR networking. We will keep you informed on a regular basis of our progress. We will insure that any offer presented to you is in your best interest, and that the buyer is financially qualified.

Upon acceptance of an offer by you, we follow up on the entire transaction process right through to the closing, keeping you informed each step of the way.

Marketing Plan

  • We are committed to offer you the highest standards of professional service. To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, we will perform the following:
  • Carefully analyze the current real estate market for selling your home and prepare a detailed Comparative Market Analysis to establish fair market value. This analysis will be based on the past year of sales in your neighborhood and will show you just what your home is worth and why. We recommend obtaining a professional appraisal to maximize your profit and minimize the selling time.
  • Prepare a breakdown of all your closing costs and prorations, showing your net proceed from the sale.
  • Carefully review the listing agreement with you and enter your listing accurately into the Gainesville-Alachua County Multiple Listing System (the MLS).
  • Place our sign on the property.
  • Place a Supra lock-box on property, if needed.
  • Place your home on our web site and on additional Internet sites on the World Wide Web.
  • Produce high-quality color flyers of your home for prospective buyers.
  • Furnish flyers to local human resource departments.
  • Arrange showings for other agents and obtain feedback from those agents afterwards.
  • Contact you regularly with progress reports.
  • Pre-qualify potential buyers to make sure they are serious buyers and are financially able to purchase.
  • Present and discuss with you all written offers.
  • Negotiate the transaction with buyer or with buyer's agent.
  • Finalize the sales contract.
  • Confirm that all contingencies (house inspection, appraisal, final loan approval, survey, termite report) on sales contract are completed.
  • Finalize the closing.
Tom Leinbaugh
Moeller Realty
Ph: 352-376-4471  -  Fax: 866-288-9586
1008 NW 13th street
Gainsville, FL 32601